Trends in consumer behaviour and accommodation choice: perspectives from India

Shah, Chetan and Trupp, Alexander * (2020) Trends in consumer behaviour and accommodation choice: perspectives from India. Anatolia: An International Journal of Tourism and Hospitality Research, 31 (2). pp. 244-259. ISSN 1303-2917

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This research analyses tourist’s characteristics and accommodation choice in Nainital, a renowned British-era hill station in India. Questionnaires were administered to a convenience sample of 200 visitors at tourist host-spots. Descriptive and factorial statistics reveal five principal factors that motivate and influence visitors’ accommodation preferences. The majority of respondents chose accommodation on the outskirts of Nainital and cottages or stand-alone villas. Findings suggest that Nainital has become a lower-middle-income destination for domestic tourists whereas one-day visitors have been identified as an emerging trend in hill station tourism. Findings offer insights into changing trends of tourism and target markets in the hill stations of India, and provide direction in shaping facility, service and marketing decisions of hoteliers.

Item Type: Article
Uncontrolled Keywords: Accommodation-choice factors; room choice; hotel attributes; hill stations tourist; India
Subjects: T Technology > TX Home economics
Divisions: Others > Non Sunway Academics
Sunway University > School of Hospitality and Service Management [formerly School of Hospitality until 2020]
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 15 May 2020 03:57
Last Modified: 12 Oct 2020 07:36

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