Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds

Read, Mohamed Nazir and Zailan Arabee, (2011) Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. In: Symposium on Information & Computer Sciences (1st).

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Abstract

The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in social virtual worlds, which can improve the interaction with virtual products, and this can lead to an increase in the real product sales.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Authors are affiliated to UCTI - Asia Pacific University College of Technology & Innovation,
Uncontrolled Keywords: Virtual worlds; second life; IT applications; e-marketing; electronic companies
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Others > Non Sunway Academics
Depositing User: Administrator Admin
Date Deposited: 17 Oct 2012 03:39
Last Modified: 09 May 2013 02:57
URI: http://eprints.sunway.edu.my/id/eprint/115

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