Read, Mohamed Nazir and Zailan Arabee, (2011) Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. In: Symposium on Information & Computer Sciences (1st).
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Abstract
The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in social virtual worlds, which can improve the interaction with virtual products, and this can lead to an increase in the real product sales.
| Item Type: | Conference or Workshop Item (Paper) |
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| Additional Information: | Authors are affiliated to UCTI - Asia Pacific University College of Technology & Innovation, |
| Uncontrolled Keywords: | Virtual worlds; second life; IT applications; e-marketing; electronic companies |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Others > Non Sunway Academics |
| Depositing User: | Administrator Admin |
| Date Deposited: | 17 Oct 2012 03:39 |
| Last Modified: | 09 May 2013 02:57 |
| URI: | http://eprints.sunway.edu.my/id/eprint/115 |
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